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Time, the ultimate Joe Louis gift!


Now, you or someone you love, can be the sole owner of any Joe Louis moment, past, present or future.

For example, imagine giving your loved one the minute you first met Joe Louis, the minute Joe Louis was born or another meaningful Joe Louis moment.

Now you can give that exact date and time, beautifully presented in its very own framed 'Certificate of Ownership' from the 'Universal Time Registry' for just £9.99 + p&p.

Once that minute has been taken by you, it's yours forever. Nobody else can own the same minute. This is truly a unique gift.

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Enter your favourite film star, pop group, hit record, football team, superhero or anything!

Own a minute in the life of Joe Louis

Click on any of the dates below to buy a minute on that day.

  • 13 May 1914 Joe Louis was born.
  • 22 June 1937 Faced champion James J. Braddock in Chicago's Comiskey Park. He became the first African American to win the heavyweight title since Jack Johnson in 1908.
  • 22 June 1938 Rematch with Schmeling. The boxing public admired Louis for risking his crown against a man who, just two years earlier, had knocked him out. .
  • 18 June 1941 One of his most memorable bouts, Louis took on light heavyweight champion Billy Conn, Conn, a masterful boxer, was ahead on the scorecards after 12 rounds.
  • 12 May 1947 Louis was dropped twice by Jersey Joe Walcott but managed to hang onto the title by a controversial split decision.
  • 27 September 1950 At the age of 36, Louis returned to the ring to challenge heavyweight champion Ezzard Charles but lost a 15-round decision.
  • 26 October 1951 Announced his permanent retirement when Rocky Marciano knocked him out .
  • 22 March 1982 Louis was posthumously awarded the Congressional Gold Medal of Honor.
  • 12 April 1981 Joe Louis died.

Joe Louis: The Brown Bomber Punches his Way to the Top

Born in 1914 to a poor cotton picker, Joe Louis fought his way out of poverty. When the family moved fro Alabama to Detroit when he was ten years old, Louis got involved in boxing. He worked hard for ten years to win the Golden Gloves in the light heavyweight division. Soon after, Joe went professional winning 12 matches in his very first year. As a matter of fact, he won all of his first 27 matches with 23 of those taken with a knock out.

Joe Louis met his first defeat in 1936 when he went up against Max Schmeling (not only his enemy, but a symbolic enemy of the U.S. since he came from Hitlerís program of supposedly superior athletes). Although this was his only loss in countless matches, Joe Louis was determined to avenge that loss. He did so in 1938 when he beat him in just 2 minutes and 4 seconds. This was the beginning of the Brown Bomberís 12-year reign as heavyweight champion of the boxing arena.

Between 1937 and his retirement in 1949, Joe Louis was undefeated. Some of his matches would go as long as 12 to 15 rounds, but he still came out victorious. Although he took time in 1942 to serve in the Army and to teach, he came back to defend his heavyweight title in four different matches between 1946 and 1949 when he finally decided to retire. Unfortunately, the $5 million he had earned over his career was not managed wisely and Joe Louis had to return to the boxing ring to try to earn a living in 1950 and 1951 suffering a loss both times. At the age of 37, Louis turned to Las Vegas to support himself as a casino host.

Even with such an ending to his career, Joe Louis, The Brown Bomber, holds his place in boxing history by having defended his heavyweight title successfully more than anyone else in the boxing arena. Through hard work and dedication, Joe Louis became a boxing legend and a role model for many.

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